SEM campaigns
Specialists in SEM Campaign management or paid ads on platforms such as Google Ad, Facebook Ad, Instagram Ad, LinkedIn Ad.
What is an SEM campaign?
An SEM (Search Engine Marketing) campaign is a marketing strategy in which an investment is made to display ads on the network based on the searches performed by users.
Basically, SEM ( Search Engine Marketing in Spanish ) can be defined as the set of tools, techniques and strategies that help optimize the visibility of marketing campaigns through paid advertisements.
SEM campaigns help show your products and services to thousands of people in a matter of hours, being the fastest method to achieve sales in 2022.
At Traffic Social Media, we are experts in setting up paid advertising campaigns on different advertising platforms. Contact us to talk about your SEM campaigns!
Do you need a Google Ad expert to set up your SEM campaigns correctly?
Plans and packages for managing paid ad campaigns or SEM campaigns
Professional Plan
- 3 Campaigns per month
- Market/niche research
- Campaign audit
- Competition research and analysis
- Keyword research (based on the customer journey of the marketing plan)
- Ad Creation
- Set Up Beads
- Campaign Activation
- Campaign Reviews
- Optimizations and maintenance
- Outcome estimates
- Monthly results report
- Recommendations and opportunity areas
Enterprise Plan
- 5 Campaigns per month
- Platforms: Google Ad, Meta Business
- Market/niche research
- Campaign audit
- Competition research and analysis
- Keyword research (based on the customer journey of the marketing plan)
- Ad Creation
- Set Up Beads
- Campaign Activation
- Campaign Reviews
- Optimizations and maintenance
- Outcome estimates
- Monthly results report
- Recommendations and opportunity areas
Corporate Plan
- 10 Campaigns per month
- Platforms: Google Ad, Meta Business, LinkedIn Ad
- Market/niche research
- Campaign audit
- Competition research and analysis
- Keyword research (based on the customer journey of the marketing plan)
- Ad Creation
- Set Up Beads
- Campaign Activation
- Campaign Reviews
- Optimizations and maintenance
- Outcome estimates
- Monthly results report
- Recommendations and opportunity areas
Request a quote for SEM Campaign Management
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Types of SEM campaigns in Google Ads
Let’s get to know different types of SEM campaigns below:
Search Ads
Search ads are the most common when it comes to paid ads . And they consist of showing ads above and below Google search results when users search for a keyword included in the campaign. These ads are made up of a title, description, and a visible url.
The main objectives of search ads are:
- Sale
- Sales opportunity
- Increased traffic to the website
Display Ads
Display ads are those that are shown on the Google display network . These ads can include an image and text, as well as a video and text or just an image.
Display ads seek the following objectives:
- Sales opportunity
- Increased website traffic
- Brand coverage and awareness
Shopping Ads
These ads are ideal for businesses dedicated to the online sale of products , because generating them requires uploading a product catalog to the Google Merchant Center platform.
So that product ads will appear in Google search, as well as Google Images and Google Shopping.
The most important objectives of Shopping ads are:
- Sale of physical products
- Sales opportunity
- Website traffic
Video Ads
Video campaigns have the main function of promoting advertisements and videos that have been published on the YouTube platform .
Although the popularity of this type of campaign is less than search, display or shopping ads, they are used by advertisers who have promotional video content.
And the objectives sought with video ads are:
- Brand and product consideration
- Brand coverage and awareness
5 Advantages of SEM campaigns
Next, we talk about the main advantages that SEM campaigns allow us to have.
1 – More segmentation
Google Ad SEM campaigns, for example, allow us to segment in detail, making it much easier to reach the target audience . It can be segmented by sex, age, geographic area, preferences and hobbies.
2 – Attract traffic to the website
By launching a good SEM campaign, it is possible to generate visits to the website , which is one of the objectives of this type of campaign, however there are others such as selling the product or service, promoting the brand, among others. Therefore, it is necessary to adapt the campaigns to the objectives set.
3 – Measurement studies
With an SEM campaign you have detailed information on user behavior such as impressions, the number of clicks, among other data.
4 – Exact budget
When you run an SEM campaign you have absolute control of the moment it starts and the end of it, so a budget is set and you pay only when interaction with users occurs.
5 – Lead capture
SEM campaigns allow you to capture more leads, since the main function of SEM is to collect demand. That is, the needs of users are responded to, who can then be future clients.
Example of a successful SEM campaign
A good example of a successful SEM campaign is the case of the British television channel Sky News, which aimed to bring breaking news to the PPC (Pay Per Click) space by targeting users looking for very specific news.
To achieve this goal, Sky News collaborated with Unique Digital, which took its RSS feed and ran it through its Darwin Optimiser technology, automatically generating keywords that were relevant to a particular news story.
So the campaign would be loaded into the search engines once the RSS received it. Standardized templates were created for ad text. With this, they ensured that the stories would be published quickly and thanks to the technology applied, the ad text was linked to each news article.
This campaign took advantage of the potential of breaking news to generate high search volumes. Additionally, because the keywords were very specific, the CPCs (costs per click) were competitively priced.
The campaign’s traffic generated 400% more inventory in page impressions than the average for these types of breaking news campaigns.
Frequently asked questions about SEM campaigns
What is the main objective of an SEM campaign?
An SEM campaign’s main objective is to generate positioning in search engine results. To do this, as we have read throughout this article, a strategy must be established to achieve said positioning .
How much do you have to invest in an SEM campaign?
There is no specific amount, the ideal is to establish a budget that takes into consideration the objectives and the type of campaign you want to carry out, whether it will be permanent or temporary.