Digital marketing plans
Digital marketing plans to increase sales and generate business for your company. Improve digital marketing strategies by creating a plan that allows you to carry out step by step the digital marketing actions designed and developed to achieve the best return.
What is a digital marketing plan?
Basically it is a document that contains the objectives that the company wants to achieve, as well as the marketing strategy planning that needs to be developed to achieve the stated objectives.
Before developing the plan, it is necessary to define what you want to achieve, to whom you want to direct the communication and how the actions will be carried out.
It is of great importance that the digital marketing plan is planned correctly, which is undoubtedly the result of extensive research.
Benefits of designing a digital marketing plan for your company 2024
Implementing a digital marketing plan provides different advantages or benefits, let’s see which are the most notable:
Provides value and brand presence
When a company develops a good digital marketing plan, it will have a greater presence in the digital world, so that the brand will be much better known.
Improve segmentation
Through the digital marketing plan, strategies are segmented based on gender, age, location and interests, which allows creating advertising focused on the target audience.
Positioning
With a good digital marketing plan, search engine positioning or SEO positioning is considerably improved.
Opportunity to compete
When actions are carried out at the digital marketing level, as we well know, greater brand presence is obtained, which gives the brand the opportunity to compete with different companies in the same field or service.
Access
If geolocation is included in the digital marketing plan, users will be able to find the company or business more easily.
Start a digital marketing plan for your company and have real results
Digital Marketing Plan Packages
Below, we propose three digital marketing plan packages with different prices to cover all budgets.
Professional Plan
- Marketing plan for 3 months
- Analysis of the situation (external and internal).
- Definition of objectives.
- Definition of strategies.
- Definition of tactics and actions.
- Calendaring of actions.
- Budget
- Control system
Enterprise Plan
- Marketing plan for 6 months
- Analysis of the situation (external and internal).
- Definition of objectives.
- Definition of strategies.
- Definition of tactics and actions.
- Calendaring of actions.
- Budget
- Control system
Corporate Plan
- Marketing plan for 12 months
- Analysis of the situation (external and internal).
- Definition of objectives.
- Definition of strategies.
- Definition of tactics and actions.
- Calendaring of actions.
- Budget
- Control system
Custom Digital Marketing Plan Budget
Request a quote for the digital marketing plan for your company.
Steps to make a successful digital marketing plan in 2024
In order to successfully develop a digital marketing plan, it is absolutely necessary to follow a series of steps such as those detailed below:
Step 1 Analysis of the environment and competition
First, the company and its environment, both internally and externally, must be analyzed in depth . Its main characteristics, as well as its weaknesses, opportunities, strengths and threats.
Furthermore, it is very important to study direct competition in order to take advantage of all the opportunities they may present.
Step 2 Definition of objectives
To design a good digital marketing plan, it is vitally important to establish the objectives of the company or business.
It should be noted that to define the objectives, some criteria must be followed that can be developed under the SMART method which focuses on them being (Specific, Measurable, Attainable, Realistic and On time).
- (S) Specific : the objectives must be as concrete as possible, exactly specific and must answer what and how.
- (M) Measurable : it is essential that the objectives can be quantified to later compare their results.
- (A) Achievable : the objectives must be feasible and of course there must be the absolute possibility of achieving them.
- ® Realistic : it is important that when setting objectives you have a clear and realistic vision so that the results can later be evaluated.
- (T) On time : an execution time should always be established, as this will help mark the stages that need to be completed to achieve the goal.
Step 3 Strategies to follow
At this point, the path to follow must be outlined to meet the objectives, that is, defining all the strategies that need to be carried out and specifying the channels through which they will be executed.
It must be taken into account that strategies vary greatly depending on the type of business and the objectives that you want to achieve in the digital marketing plan.
Step 4 Calendar
It is extremely important to establish a calendar so that all actions are carried out in a certain time , since this will guarantee that the company’s actions will be launched at the right time.
Step 5 Plan Review
The last step consists of making timely and regular reviews of the plan in order to, in addition to observing the results, be able to correct or readjust the actions that are not going quite well.
Examples of successful digital marketing plans:
Coca Cola digital marketing plan
Coca Cola launched the Everything is better when we are open campaign in Spain. Let’s look at the points on which the marketing plan for this campaign focuses:
- The important thing is not to show the audience what is done, but why it is done.
- Highlight the proposal and competitive advantage over other brands.
- Show that Coca Cola remains a relevant and commercial brand, but with purpose.
- Make the audience feel closer to the brand.
Coca Cola is a brand that constantly transforms itself in order to keep up with the needs of its consumers.
And although the situation caused by Covid-19 affected its income, the company focused on developing innovative strategic actions with a high level of digital marketing effectiveness.
Grupo Bimbo digital marketing plan
Grupo Bimbo created a very organized, clear and concise digital marketing plan that highlights the following:
- Company philosophy, purpose, mission, values and marketing goals.
- Responsible marketing guidelines.
- Communication and marketing actions that Grupo Bimbo undertakes to carry out.
- Responsible marketing guidelines for your underage audience.
Among Grupo Bimbo’s objectives, the implementation of advertising strategies aimed at promoting healthy diets and eating plans stands out.
And marketing actions seek to distribute content that promotes a healthy lifestyle in media and programs aligned with the organization’s values.